CALM is an acronym for a new law that takes effect Thursday. It stands for the Commercial Advertisement Loudness Mitigation Act, and it means you won't have to jump for your TV remote the second commercials air. The law says the volume of commercials needs to be the same as the programs they're coming out of.
The Last Word In Business
By editor • Dec 13, 2012
Originally published on December 13, 2012 8:03 am