Marketing of Mom and Dave Isay
Mother’s day is this weekend. StoryCorps founder David Isay’s book, “Mom” is based on interviews from around the country -- people talking to, and about, their mothers. Host Ben Kieffer talks with Isay. And, he takes a look at the marketing of mom. Many companies run ads around mother's day aimed at moms, and seeking to attach positive memories to their products. How successful are their efforts?