Business and Economy
7:22 am
Fri April 19, 2013

Berkshire Hathaway: Coming to a "For-Sale" Sign Near You

Iowa residents soon will be seeing a Berkshire Hathaway logo on "for sale" signs in front of some homes.
Credit Berkshire Hathaway
Prudential First Realty is adopting the “Berkshire Hathaway Home Services” logo.

Warren Buffett’s Berkshire Hathaway's newest Iowa acquisition, Prudential First Realty, soon will be adopting the “Berkshire Hathaway Home Services” logo. The company has 77 agents and three offices in central Iowa, and their “For Sale” signs that now say Prudential, will be converted to Berkshire Hathaway.

Brennan Buckley is a company marketing executive in Des Moines.

“It’s really remarkable when you think about how big and vast a company Berkshire Hathaway is," he says. "But you can’t buy Berkshire carpet, there’s no Berkshire Hathaway furniture, insurance or anything else. Real estate is really the first time in a retail setting that Berkshire Hathaway name will have ever been used and one of the first - if not the first - example that will be right here in Des Moines”

Berkshire also owns Iowa Realty, but Buckley says the new branding will only apply to the Prudential franchise. He says Iowa was chosen for the rollout, because all the key companies and people are in the Midwest.