Lin Larson is director of creative services for University Communication and Marketing at the University of Iowa. A native Iowan and UI alumnus (B.A. 1990; M.A. 1993), he joined the university's staff in 1994 and has held roles in media relations, international communications, and alumni/constituent relations. His current areas of focus include personnel management, communications planning, brand development, and new media. Mr. Larson also serves on the board of directors for Riverside Theatre in Iowa City.