Bug Soother

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Freda Sojka, CEO of Soothing Solutions, created Bug Soother in the wake of the 2008 floods, when gnats were bothering her five-month-old grandson. She had no idea that less than a decade later it'd be distributed throughout the world.

"If I'd known all that at the beginning, I might have named it differently. We're pretty stuck with the name now," she said with a laugh.

This Spring, Bug Soother launched in the UK. And Sojka is looking at other countries to introduce Bug Soother to; Panama is next on the list.

Bug Soother

This spring, Freda Sojka says there's only one way to describe her business: busy. 

She's the brains behind the bug repellent "Bug Soother," that has become overwhelmingly popular over the last few years in Iowa. She says she discovered the recipe for the repellent by accident. “My grandson was at my house, and I didn’t want to put anything on him with DEET in it. I threw a few things together, and it worked.”