According to the National Retail Federation, 157 million Americans will celebrate Halloween this weekend. As a nation, we’re expected to spend more than $6.9 billion on the holiday, with most of the expense going toward costuming.
Author Lesley Bannatyne says costuming around Halloween has been growing in popularity since the 1880’s.
“When newspapers first started writing articles about the holiday, Victorian hostesses loved it,” she explains. “It has some spookiness. It was edgy. It was a little bit romantic.”