Family business

Courtesy of Pleasant Valley Garden Center

Aleda Feuerbach knows the garden center business; as it grew, she grew, literally. Her parents raised her in the green house, and when they were ready to retire, she took over the family business with help from her husband.

“You don’t count days, you don’t count hours, you just do it,” she says. “You gotta be dedicated to that because family business takes it out of ya. I love it, I’d do it again, but you’ve got to have that make up to make you successful.”

Wiese & Sons

One family, farming the same land generation after generation - this is a dream many farmers share, but not an easy one to realize.