Sponsor Benefits

The Public Radio Difference

Listeners trust Iowa Public Radio. By connecting your business to Iowa Public Radio, you are conveying a message of integrity, social responsibility and quality.

• Reach over 200,000 Iowans each week and even more on iowapublicradio.org.
• Reach an educated audience - over 58% of listeners hold a college degree.
• Reach a professional audience - over 43% of listeners are employed in a managerial or professional position and over 70% have a household income of $50K plus.
• Reach an influential audience - over 65% of listeners say they vote - a higher percentage when compared to cable news, national newspaper and other radio outlets.

An Uncluttered Medium

Your message won’t get lost in a sea of advertisers. We devote a maximum of 3.5 minutes of every hour to contributor mentions, compared to almost 20 minutes per hour on commercial radio. And, content-rich programming leads to more active listeners who are more likely to hear your message.

A Unique Audience

Your message will reach the influential people in your community, the decision-makers, the business leaders. You can also target a specific audience by strategically placing your message with our varied streams and programs.

Sponsor Announcements

Iowa Public Radio will work with you to create a :15-second announcement that best reflects your community relations and marketing goals. We will then produce your announcement at no additional cost using the Iowa Public Radio voices our listeners know best.

Find our more by contacting Nile Hartline, Sales Manager, at nhartline@iowapublicradio.org.

Sources:  Arbitron Spring 2010; Edison Media Research 2004 and Cone Corporate Citizenship Study 2002.