Stores and manufacturers will try almost anything to sell their product and employ a number of techniques to manipulate shoppers. However, some shoppers like extreme couponer Mary Potter Kenyon, are able to make the system work for them. Kenyon lives in Manchester, Iowa and writes a weekly couponing column for the Dubuque Telegraph Herald. She also recently published a book called, Coupon Crazy: The Science, The Savings, and the Stories Behind America’s Extreme Obsession. And later in the hour John Murry of the University of Iowa's Tippie School of Business discusses the appeal of warehouse stores.