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Overall Revenue at Lee Enterprises Sags; Digital Shows Strength

Lee Enterprises

Total operating revenue at the Davenport-based media company Lee Enterprises is down for the fiscal year. Digital advertising, however, shows strong improvement.

While overall revenue from advertising at the newspaper chain Lee Enterprises dropped by 10 percent for fiscal 2017, it was up nearly eight percent on the digital side. Company CEO Kevin Mowbray says this means Lee will continue to push content and ads to the web and mobile devices.

“Expanding our digital audiences, increasing audience engagement, developing new digital revenue streams are essential to our continued strong digital revenue growth,” he says.

Mowbray says digital advertising now makes up nearly 28 percent of total advertising revenue for Lee. The company ended the fiscal year with nearly $567 million in operating revenue, down 7.7 percent from a year ago.