DAVID GREENE, HOST:
Our Last Word In Business presents a somewhat crass approach to getting kids to eat healthy.
STEVE INSKEEP, HOST:
You say this: Eat your vegetables - there's money in it for you!
GREENE: Researchers, teachers, parents have tried everything to get kids to eat their vegetables - pile their plates, give tons of options. Nothing seems to work.
INSKEEP: Researchers at Brigham Young and Cornell universities have come up with a last-ditch effort: Just pay the kids.
GREENE: In the experiment, kids at some schools got a nickel for eating up those greens; others got a quarter or a raffle ticket.
INSKEEP: Veggie consumption went up 80 percent.
INSKEEP: But the incentive did not seem to change kids' desires or habits. As soon as the payments stopped, vegetable eating stopped, too. Hey, it's a market.
That's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.
GREENE: And I'm David Greene.
INSKEEP: I'll pay you a nickel to say that.
GREENE: That'd be great.
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