River to River
1:00 pm
Tue November 9, 2010

Branding Iowa

Re-broadcast: Over the years, the following slogans have welcomed people to Iowa, "Fields of Opportunities," "A Place to Grow," "A State of Minds," and the "Tall Corn State." We'll talk about the perceptions of Iowa both internally and externally and how to market and brand the state. We'll also examine an effort to re-brand the "technology corridor" in eastern Iowa.

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