Body Image and the Impact of Altered Images in Advertising

Jun 30, 2016

If you watch television or movies, read magazines, or spend any time on the internet, you are going to encounter advertising or other imagery that features pictures of people with bodies that look, and often are, too good to be true.  

A handful of magazines and other brands have signed pledges that promise they will not alter the bodies of their models with Photoshop or other image software, and recently the mayor of London, Sadiq Khan, has moved to ban what he calls body-shaming ads on trains and buses in the city.

On this Talk of Iowa segment, Charity Nebbe talks with Iowa State University's Joel Geske and Alison St. Germain about these images and whether or not banning them is appropriate or even effective. Geske is an associate professor of advertising at Iowa State University and Alison St. Germain is a registered dietitian and clinician also at ISU.

Nebbe also talks with two men who set out to do a "full Grassley" ultra marathon style. They made it their goal to run at least a marathon as they crossed each of Iowa’s 99 counties.

Dennis Lee of Walford and Daren Schumaker of Cedar Rapids call themselves "Team 99 Counties" and they are working to raise money for the American Heart Association.

It's been six and a half years since they started, and they now have seven counties to go.