River to River
Fri July 13, 2012
In 1974, Elliot Hoffman founded the successful business Just Desserts in San Francisco. Now he’s working to spread a message of sustainability across the country.
Listen back to a conversation from April of last year between host Ben Kieffer and Elliot Hoffman. Hoffman’s new venture is called New Voice of Business. He visited Iowa last year – talking about how businesses can benefit the bottom line by adopting sustainable practices.
Iowa business owners and managers also talk about their struggles and successes with sustainability.