River to River
1:12 pm
Fri May 11, 2012

Marketing of Mom and Dave Isay

Mother’s day is this weekend.  StoryCorps founder David Isay’s book, “Mom” is based on interviews from around the country -- people talking to, and about, their mothers.  Host Ben Kieffer talks with Isay.  And, he takes a look at the marketing of mom.  Many companies run ads around mother's day aimed at moms, and seeking to attach positive memories to their products.  How successful are their efforts?

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