People of IPR
Agriculture/Harvest Public Media
Tue December 18, 2012
Judging a cow by more than its cover
The beef in the cooler at your grocery store is the product of thousands of years of selective breeding. For nearly all of that time, ranchers have made cattle-mating decisions based on the outward appearance of animals. That’s changed, in a big way, and as Frank Morris reports in Part 2 of Harvest Public Media's America's Big Beef series, an emerging understanding of cattle genetics promises to accelerate that change exponentially.